{"product_id":"the-customer-asset-understanding-and-managing-its-value-9783031474231","title":"The Customer Asset: Understanding and Managing its Value","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 149 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 18 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031474231\u003c\/p\u003e","brand":"Neil Bendle,Shane Wang","offers":[{"title":"Paperback \/ softback","offer_id":47481731416314,"sku":"9783031474231","price":33.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1751669285061_book.jpg?v=1751744965","url":"https:\/\/shulphink.com\/products\/the-customer-asset-understanding-and-managing-its-value-9783031474231","provider":"Shulph Ink","version":"1.0","type":"link"}