{"product_id":"the-evolution-of-yield-management-in-the-airline-industry-origins-to-the-last-frontier-9783030704261","title":"The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book covers airline revenue management from its early origins to the last frontier, providing an end-to-end view of pricing and revenue management in the airline industry. It is targeted at practitioners who want to understand the basics and have an end-to-end view of revenue management. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 397 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 May 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis comprehensive book delves into the intricate world of airline revenue management, tracing its historical roots from its early beginnings to the cutting edge of the industry. Since its inception, revenue management has emerged as a vital component of the airline business strategy, providing a competitive edge to airlines worldwide. The field has undergone a remarkable transformation, evolving from the mere control of inventory to the intricate management of bundles of base fares and air ancillaries, culminating in the precise inventory control at the individual seat level.\u003cbr\u003e\u003cbr\u003eThe author offers a holistic perspective on pricing and revenue management within the airline industry, encompassing a wide range of topics such as airline pricing strategies, advancements in revenue management techniques, availability management, air shopping, offer management, product distribution, agency revenue management, the impact of revenue management on airline planning and operations, and emerging technologies in the travel sector.\u003cbr\u003e\u003cbr\u003eDesigned with practitioners in mind, this book aims to provide a comprehensive understanding of the fundamentals of revenue management while offering an end-to-end view of the industry. It serves as a valuable resource for professionals seeking to delve deeper into the complexities of revenue management and gain a competitive advantage in the ever-evolving airline industry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 646g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030704261\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2021\u003c\/p\u003e","brand":"Ben Vinod","offers":[{"title":"Paperback \/ softback","offer_id":44103354351866,"sku":"9783030704261","price":45.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1662170209978_book.jpg?v=1662415456","url":"https:\/\/shulphink.com\/products\/the-evolution-of-yield-management-in-the-airline-industry-origins-to-the-last-frontier-9783030704261","provider":"Shulph Ink","version":"1.0","type":"link"}