{"product_id":"the-future-of-shopping-9781398627949","title":"The Future of Shopping: Using Digital, Data and AI to Win with Customers","description":"\u003cp\u003e\u003cb\u003eHow can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eThe Future of Shopping\u003c\/i\u003e\u003c\/b\u003e is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.\u003cbr\u003e\u003cbr\u003eWritten by retail technology expert \u003cb\u003eMiya Knights\u003c\/b\u003e, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Apply data-driven insights to anticipate customer needs before they arise\u003cbr\u003e- Implement retail media networks to enhance reach and engagement\u003cbr\u003e- Develop strategies that combine sustainability with digital transformation\u003cbr\u003e- Optimize personalization by aligning generative AI with the human touch\u003cbr\u003e- Build models that connect innovation to measurable business performance\u003cbr\u003e\u003cbr\u003eCovering every stage of the customer journey, \u003cb\u003e\u003ci\u003eThe Future of Shopping\u003c\/i\u003e \u003c\/b\u003eequips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization\u003c\/i\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 3 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 320\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 234 mm; Width 156 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kogan Page Ltd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781398627949\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Miya Knights","offers":[{"title":"Hardback","offer_id":50249626255610,"sku":"9781398627949","price":36.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781398627949.jpg?v=1788824574","url":"https:\/\/shulphink.com\/products\/the-future-of-shopping-9781398627949","provider":"Shulph Ink","version":"1.0","type":"link"}