{"product_id":"the-illusion-of-innovation-9781646871544","title":"The Illusion of Innovation","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe Illusion of Innovation explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams to drive radical change through systematic experimentation. It challenges decades of embedded assumptions about why corporations exist and offers ways to run faster, cheaper, and weirder experiments. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 200 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 May 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Ideapress Publishing\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch1\u003eSilver Medal Winner, Axiom Business Book Awards 2025 (Business \u0026amp; Economics)\u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eSilver Medal Winner, Foreword INDIE Awards 2025 (Business \u0026amp; Economics)\u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eSilver Medal Winner, Independent Publisher Awards 2025 (Business\/Career\/Sales)\u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eGrand Prize Finalist,First Horizon Award Finalist \u0026amp; Business Honorable Mention, Eric Hoffer Award 2025\u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eWinner, American Book Fest Best Book Awards 2024 (Business: Entrepreneurship \u0026amp; Small Business)\u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eThere's a problem with innovation inside of big companies. And it's not what you think. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eCorporations are better managed than ever, but they're less capable of delivering the breakthroughs that change our world for the better. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eBig companies are too often focused on efficiency instead of resiliency. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eThey're optimized for safety and predictability, for maintenance of the status quo. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eTheir focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eThis book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eThe Illusion of Innovation explores:\u003c\/h1\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eWhat the Federal Witness Protection Program reveals about the power of individuals\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow the Amazon river basin relies on random evolution to build resiliency\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow the NBA's shift to the three-point rule demonstrates the importance of thoughtful experiments\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow one-thousand-year-old businesses survive crises\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch1\u003eWe need scaled corporations to recover their problem-solving capacity. \u003c\/h1\u003e\u003cbr\u003e\u003ch1\u003eThis means questioning decades of embedded assumptions about why corporations exist and finding ways to run faster, cheaper, and weirder experiments.\u003c\/h1\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781646871544\u003c\/p\u003e","brand":"Elliott Parker","offers":[{"title":"Hardback","offer_id":46163745538298,"sku":"9781646871544","price":19.33,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1717184618245_book.jpg?v=1717229615","url":"https:\/\/shulphink.com\/products\/the-illusion-of-innovation-9781646871544","provider":"Shulph Ink","version":"1.0","type":"link"}