{"product_id":"the-impact-of-digitalization-on-current-marketing-strategies-9781837536870","title":"The Impact of Digitalization on Current Marketing Strategies","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 March 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Emerald Publishing Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDigitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 484g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 159 x 238 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781837536870\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":45361188569338,"sku":"9781837536870","price":71.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1710499110147_book.jpg?v=1710681339","url":"https:\/\/shulphink.com\/products\/the-impact-of-digitalization-on-current-marketing-strategies-9781837536870","provider":"Shulph Ink","version":"1.0","type":"link"}