{"product_id":"the-lean-approach-to-digital-transformation-from-customer-to-code-and-from-code-to-customer-9781032225029","title":"The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 226 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 May 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly \"customer-centric\", from observation, listening to co-development.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 178 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032225029\u003c\/p\u003e","brand":"Yves Caseau","offers":[{"title":"Hardback","offer_id":44103734722810,"sku":"9781032225029","price":122.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1651840627442_book.jpg?v=1652080403","url":"https:\/\/shulphink.com\/products\/the-lean-approach-to-digital-transformation-from-customer-to-code-and-from-code-to-customer-9781032225029","provider":"Shulph Ink","version":"1.0","type":"link"}