{"product_id":"the-media-handbook-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-9781032671369","title":"The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 220 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 07 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNow in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 360g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 151 x 230 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032671369\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 9 ed\u003c\/p\u003e","brand":"HelenKatz","offers":[{"title":"Paperback \/ softback","offer_id":47252836516090,"sku":"9781032671369","price":65.68,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_d0eb7f2b-e815-47cc-87c3-86e082405336.png?v=1744461201","url":"https:\/\/shulphink.com\/products\/the-media-handbook-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-9781032671369","provider":"Shulph Ink","version":"1.0","type":"link"}