{"product_id":"the-media-handbook-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-9781032698328","title":"The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 220 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 06 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNow in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 600g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032698328\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 9 ed\u003c\/p\u003e","brand":"HelenKatz","offers":[{"title":"Hardback","offer_id":47869875159290,"sku":"9781032698328","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761326322292_book.jpg?v=1761461907","url":"https:\/\/shulphink.com\/products\/the-media-handbook-a-complete-guide-to-advertising-media-selection-planning-research-and-buying-9781032698328","provider":"Shulph Ink","version":"1.0","type":"link"}