{"product_id":"the-new-social-code-9781394466429","title":"The New Social Code: Five Relational Edges That Outperform Algorithms","description":"\u003cp\u003e\u003cb\u003eMaster five irreplaceable human advantages to thrive alongside AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe New Social Code\u003c\/i\u003e reveals the five relational edges that help professionals thrive through unforgettable stories, practical strategies and decades of social science. Written by Michael Arena and Greg Pryor, co-founders of the Connected Commons, this book draws on a decade of research across nearly 100 organizations including AWS, General Motors, and Workday to reveal how Opportunity, Trust, Attention, Insight, and Influence create human centered advantages algorithms cannot replicate.\u003c\/p\u003e \u003cp\u003eThe greatest misconception about the AI revolution is that it is primarily a technology story. It isn't, it is also a relational one. As intelligence becomes abundant, connections become the new scarcity. Computer code instructs machines on how to execute. The New Social Code instructs people on how to connect, enabling them to accomplish what machines cannot.\u003c\/p\u003e \u003cp\u003eReaders will also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe five relational edges framework, built from a decade of applied network science research across major global organizations\u003c\/li\u003e \u003cli\u003eCompelling stories of well-known exemplars like Harrison Ford, Billie Eilish, and even Pope Leo, alongside less known professionals\u003c\/li\u003e \u003cli\u003eApplied relational practices converting AI anxiety into purposeful action by leveraging irreplaceable human relational edges\u003c\/li\u003e \u003cli\u003eEighteen tactical play mapped across the five relational edges to elevate success\u003c\/li\u003e \u003cli\u003eAuthors research featured in Harvard Business Review, The Wall Street Journal, and Forbes, grounded in real professional success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe New Social Code\u003c\/i\u003e is written for professionals, leaders, and recent graduates who want to position themselves for success and their organizations to lead through technological disruption. It provides a proven framework for anyone seeking to build lasting competitive advantage through human connection rather than competing against machines through endless reskilling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 20 October 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 288\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 235 mm; Width 161 mm; Thickness 23 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e John Wiley \u0026amp; Sons Inc\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781394466429\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Michael Arena","offers":[{"title":"Hardback","offer_id":68062451695866,"sku":"9781394466429","price":20.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781394466429.jpg?v=1793660601","url":"https:\/\/shulphink.com\/products\/the-new-social-code-9781394466429","provider":"Shulph Ink","version":"1.0","type":"link"}