{"product_id":"the-porcupine-principle-9781784821258","title":"The Porcupine Principle","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe Porcupine Principle is a guide to fundraising that challenges traditional approaches and offers practical tips and advice. It includes eight new stories and 41 humorous vignettes, covering topics such as why what you do now matters, how problem-solving can be simpler than you think, and how to get your messaging right. The book is for fundraisers and fundraising managers who are open-minded and willing to try something new. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 176 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 April 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Directory of Social Change\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe Porcupine Principle is a groundbreaking and thought-provoking guide that challenges everything you thought you knew about fundraising. Interwoven with practical fundraising tips and advice, this book encourages you to reflect deeply on your fundraising strategies. Originally published in 2006 and now in its fully revised second edition, this book features 41 humorous and insightful vignettes, along with eight new stories.\u003cbr\u003e\u003cbr\u003eThe Porcupine Principle explores essential concepts such as divine compost, the map is not the territory, and the importance of getting your messaging right. This book is a must-read for fundraisers and fundraising managers who are willing to step outside the box and try new approaches. Whether you read it cover-to-cover or dip in and out at random, each short but powerful parcel of wisdom is sure to leave a lasting impact.\u003cbr\u003e\u003cbr\u003eSo, if you're ready to elevate your fundraising game and achieve greater success, pick up a copy of The Porcupine Principle today.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 178 x 110 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781784821258\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 New edition\u003c\/p\u003e","brand":"Jonathan de Bernhardt Wood","offers":[{"title":"Hardback","offer_id":46106342031610,"sku":"9781784821258","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1716581123484_book.jpg?v=1716712755","url":"https:\/\/shulphink.com\/products\/the-porcupine-principle-9781784821258","provider":"Shulph Ink","version":"1.0","type":"link"}