{"product_id":"the-power-of-podcasting-telling-stories-through-sound-9780231208765","title":"The Power of Podcasting: Telling Stories Through Sound","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003ePodcasting is a powerful communication tool that is largely unregulated and accessible, attracting scholarly scrutiny from media and communications to history, criminology, and gender studies. It has developed fresh models for storytelling, entertainment, and the casual imparting of knowledge, and hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms. Siobhán McHugh's book \"The Power of Podcasting\" explores the aesthetics and appeal of podcasts, and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 320 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Columbia University Press\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThe Rise of Podcasting: An Exciting Medium for New Voices\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eTwo decades old, podcasting has emerged as an exuberant medium, offering a platform for new voices to be heard every day. As a powerful communication tool that is largely unregulated and unusually accessible, it has garnered scholarly attention across various fields, including media and communications, history, criminology, and gender studies. Praised for its intimacy and authenticity in an era of mistrust and disinformation, podcasts have pioneered innovative models for storytelling, entertainment, and the casual dissemination of knowledge.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003ePodcast hosts have established strong parasocial relationships that attract advertisers, brands, and major platforms, while also being harnessed for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh delves into the aesthetics and appeal of podcasts, exploring the remarkable power of the audio medium to foster empathy and connection through voice and sound. Drawing on internationally acclaimed podcasts she has contributed to, such as The Greatest Menace, The Last Voyage of the Pong Su, and Phoebes Fall, McHugh combines practical insights into creating complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging landscape of podcast formats.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eGrounded in concepts from the affective power of voice to the choreography of sound, this richly storied book immerses readers in the captivating possibilities of the world of sound. McHugh's extensive experience and insights provide valuable guidance for both aspiring podcast creators and enthusiasts, making it a must-read for anyone interested in the evolving landscape of audio storytelling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 606g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 165 x 242 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780231208765\u003c\/p\u003e","brand":"Siobhan McHugh","offers":[{"title":"Hardback","offer_id":44095565070586,"sku":"9780231208765","price":80.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1666965839979_book.jpg?v=1667398183","url":"https:\/\/shulphink.com\/products\/the-power-of-podcasting-telling-stories-through-sound-9780231208765","provider":"Shulph Ink","version":"1.0","type":"link"}