{"product_id":"the-psychology-of-advertising-9781032596136","title":"The Psychology of Advertising","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 484 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 884g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 244 x 175 x 28 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032596136\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 4 ed\u003c\/p\u003e","brand":"Bob MFennis,WolfgangStroebe","offers":[{"title":"Paperback \/ softback","offer_id":47326120214778,"sku":"9781032596136","price":50.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_5c21eafe-e05e-4f0a-8456-f6a7a6d0773f.png?v=1747658509","url":"https:\/\/shulphink.com\/products\/the-psychology-of-advertising-9781032596136","provider":"Shulph Ink","version":"1.0","type":"link"}