{"product_id":"the-routledge-companion-to-marketing-research-9780367694319","title":"The Routledge Companion to Marketing Research","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing on new and innovative methods and technologies. It covers methods for analyzing user- and customer-generated data, big data, neuroscientific techniques, voice prints, human-computer interaction, and emerging approaches such as shadowing, netnographies, and ethnographies. It is an essential tool for market researchers in academia and practice. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 612 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 09 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive single-volume reference serves as an alternative to traditional marketing research methods handbooks, entirely dedicated to exploring the cutting-edge and innovative techniques and technologies revolutionizing marketing research and practice. Comprising original contributions and insightful case studies from esteemed global specialists, this handbook encompasses a wide range of pioneering methods, including:\u003cbr\u003e\u003cbr\u003e• Methods for analyzing user- and customer-generated data, encompassing opinion mining and sentiment analysis\u003cbr\u003e• The utilization of big data\u003cbr\u003e• Incorporation of neuroscientific techniques and physiological measures\u003cbr\u003e• Examination of voice prints\u003cbr\u003e• Exploration of human-computer interaction\u003cbr\u003e• Introduction of emerging approaches such as shadowing, netnographies, and ethnographies\u003cbr\u003e• Bridging the traditional boundaries between qualitative and quantitative research methods\u003cbr\u003e\u003cbr\u003eAs a vital resource for market researchers in both academic and professional contexts, this book empowers readers to stay at the forefront of the field by embracing the latest advancements and methodologies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1140g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 175 x 246 x 39 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367694319\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44520406089978,"sku":"9780367694319","price":45.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1692977271366_book.jpg?v=1693031082","url":"https:\/\/shulphink.com\/products\/the-routledge-companion-to-marketing-research-9780367694319","provider":"Shulph Ink","version":"1.0","type":"link"}