{"product_id":"the-saas-model-a-new-dimension-to-marketing-9789354355462","title":"The SaaS Model: A New Dimension to Marketing","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 233 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 18 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Bloomsbury Publishing (UK)\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe SaaS Model\u003c\/i\u003e is a practitioner's guide on how to adapt time-honoured principles of marketing to the 'SaaS way' of doing things, and being a key player in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 135 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789354355462\u003c\/p\u003e","brand":"Srinivas B Vijayraghavan","offers":[{"title":"Paperback","offer_id":48549172412666,"sku":"9789354355462","price":6.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1774040091441_book.jpg?v=1774530440","url":"https:\/\/shulphink.com\/products\/the-saas-model-a-new-dimension-to-marketing-9789354355462","provider":"Shulph Ink","version":"1.0","type":"link"}