{"product_id":"the-smart-pr-book-9781915951670","title":"The Smart Pr Book: The art and craft of public relations","description":"\u003cp\u003eThis is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world.\u003c\/p\u003e\u003cp\u003eModern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 17 April 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 160\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 180 mm; Width 120 mm; Thickness 12 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e LID Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781915951670\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sandra Stahl","offers":[{"title":"Paperback","offer_id":50249576579322,"sku":"9781915951670","price":7.07,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781915951670.jpg?v=1788824008","url":"https:\/\/shulphink.com\/products\/the-smart-pr-book-9781915951670","provider":"Shulph Ink","version":"1.0","type":"link"}