{"product_id":"the-soft-life-love-choice-and-modern-dating-9780624092704","title":"The Soft Life: Love, Choice and Modern Dating","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eLebohang Masango explores how women in South Africa give meaning to aspiration, romance, and love in their pursuit of the Soft Life, which is influenced by the largely patriarchal social order and rapidly evolving digital tech. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 176 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Tafelberg Publishers Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eLebohang Masango's book delves into the significance of aspiration, romance, and love in the pursuit of the Soft Life for women in South Africa. It challenges the notion that women's standards in their romantic lives are a moral panic or a sign of desperation. The book highlights how dating and marriage can be pathways for women to achieve social mobility, with European luxury labels, bags, cars, and trips being social media staples. The socio-economic climate in South Africa, along with rapidly evolving digital tech, ensures that the Soft Life ideal will persist, even if it takes different forms in the future.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 220g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 234 x 14 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780624092704\u003c\/p\u003e","brand":"Lebohang Masango","offers":[{"title":"Paperback \/ softback","offer_id":44276659126522,"sku":"9780624092704","price":13.47,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_c3a0a09d-4c13-4d5b-9d39-c333a4859192.jpg?v=1686565892","url":"https:\/\/shulphink.com\/products\/the-soft-life-love-choice-and-modern-dating-9780624092704","provider":"Shulph Ink","version":"1.0","type":"link"}