{"product_id":"the-theory-of-the-marketing-firm-responding-to-the-imperatives-of-consumerorientation-9783030861087","title":"The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 376 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 13 November 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 521g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030861087\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2021\u003c\/p\u003e","brand":"Gordon R. Foxall","offers":[{"title":"Paperback \/ softback","offer_id":44293188223226,"sku":"9783030861087","price":102.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_e39adb5d-64d5-49ea-99c7-0ddc1b5f6f4e.jpg?v=1687422754","url":"https:\/\/shulphink.com\/products\/the-theory-of-the-marketing-firm-responding-to-the-imperatives-of-consumerorientation-9783030861087","provider":"Shulph Ink","version":"1.0","type":"link"}