{"product_id":"the-truth-about-pricing-9781684813438","title":"The Truth About Pricing","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe Truth About Pricing is the ultimate guide to pricing mastery and value-based pricing, helping entrepreneurs unlock the secrets of their buyers minds and set prices that skyrocket their business's success. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 274 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 09 February 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Mango Media\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eDiscover the truth about profitable pricing, the #1 new release in business pricing and business purchasing \u0026amp; buying! \u003cbr\u003e\u003cbr\u003eUnlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success with The Truth About Pricing. \u003cbr\u003e\u003cbr\u003ePricing mastery made easy! \u003cbr\u003e\u003cbr\u003eA must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it's not about the price. Everything that happens before the price matters much more than the price itself. \u003cbr\u003e\u003cbr\u003eHave happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. \u003cbr\u003e\u003cbr\u003eBoost your profits with an expert! \u003cbr\u003e\u003cbr\u003eInstructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). \u003cbr\u003e\u003cbr\u003eDiscover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. \u003cbr\u003e\u003cbr\u003eThe pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers. \u003cbr\u003e\u003cbr\u003eInside, find: \u003cbr\u003e\u003cbr\u003eThe key to understanding your buyers' needs and setting prices they want. \u003cbr\u003e\u003cbr\u003eWhat your customers—and your business—truly value. \u003cbr\u003e\u003cbr\u003eAn easy-to-follow guide to successful pricing for entrepreneurs to boost profits and have happier clients. \u003cbr\u003e\u003cbr\u003eIf you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you'll love The Truth About Pricing!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 308g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 151 x 229 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781684813438\u003c\/p\u003e","brand":"Melina Palmer","offers":[{"title":"Paperback \/ softback","offer_id":45290279567610,"sku":"9781684813438","price":12.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1707503404772_book.jpg?v=1707661270","url":"https:\/\/shulphink.com\/products\/the-truth-about-pricing-9781684813438","provider":"Shulph Ink","version":"1.0","type":"link"}