{"product_id":"the-unicorn-quest-india-learns-to-start-up-9789389449846","title":"The Unicorn Quest: India Learns to Start Up","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 272 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 10 November 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Bloomsbury Publishing (UK)\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEntrepreneurship is not new to Indians; half of the country's working population is self-employed, even if with varying degrees of success. But what we are witnessing today is unprecedented. Technology has radically changed the outlook of vast swathes of the educated middle classes towards business, who now look on it at a far more ambitious scale.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 135 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789389449846\u003c\/p\u003e","brand":"Archana Rai","offers":[{"title":"Paperback","offer_id":48549127684346,"sku":"9789389449846","price":7.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1774053936524_book.jpg?v=1774529733","url":"https:\/\/shulphink.com\/products\/the-unicorn-quest-india-learns-to-start-up-9789389449846","provider":"Shulph Ink","version":"1.0","type":"link"}