{"product_id":"think-bigger-how-to-innovate-9780231198844","title":"Think Bigger: How to Innovate","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSheena Iyengar, an acclaimed author and expert in the science of choice, provides tools to spark creative thinking and make meaningful choices. She draws from neuro- and cognitive sciences to offer an innovative evidence-backed method for generating big ideas, upending the myth that they are reserved for a select few. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 248 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 April 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Columbia University Press\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn her groundbreaking book, Think Bigger, acclaimed author and expert in the science of choice, Sheena Iyengar, delves into a timeless question with profound implications for a wide range of problems across the world: \"How can I get my best ideas?\"\u003c\/p\u003e\u003cp\u003eIyengar offers invaluable tools to ignite creative thinking and guide us toward making the most meaningful choices in our lives. Drawing from the latest advancements in neuro- and cognitive sciences, she provides readers with a practical roadmap for generating powerful and innovative new ideas.\u003c\/p\u003e\u003cp\u003eThink Bigger presents an innovative and evidence-based approach for cultivating big ideas that Iyengar and her team of researchers have developed and honed over the past decade. Whether you're an entrepreneur, innovator, or simply someone seeking to unlock your creative potential, this book offers a solution.\u003c\/p\u003e\u003cp\u003eBy employing this method as a guide to creative thinking, anyone can tap into their inner creativity and produce revolutionary ideas that have the power to transform industries and societies. The book challenges the notion that big ideas are reserved for a select few and empowers individuals to unlock their full creative potential.\u003c\/p\u003e\u003cp\u003eWith its engaging and accessible style, Think Bigger is a must-read for anyone looking to expand their horizons, overcome creative blocks, and achieve their goals. By embracing the power of creative thinking, you can unlock a world of possibilities and make a lasting impact on the world around you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 416g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 150 x 224 x 29 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780231198844\u003c\/p\u003e","brand":"Sheena Iyengar","offers":[{"title":"Hardback","offer_id":44172509937914,"sku":"9780231198844","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1681480880117_book.jpg?v=1681589852","url":"https:\/\/shulphink.com\/products\/think-bigger-how-to-innovate-9780231198844","provider":"Shulph Ink","version":"1.0","type":"link"}