{"product_id":"think-like-a-ux-researcher-how-to-observe-users-influence-design-and-shape-business-strategy-9781032478487","title":"Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThink Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It will help you plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book provides practical advice and topical examples, thought triggers, exercises, and scenarios to test your knowledge. It also features workshop ideas to build a development teams UX maturity and discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your organization. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 July 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThink Like a UX Researcher\u003c\/strong\u003e is a groundbreaking book that will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book will help you take a more strategic view of product design, so you can focus on optimizing the user experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts, and Marketing Managers will find tools, inspiration, and ideas to rejuvenate their thinking, inspire their team, and improve their craft.\u003cbr\u003e\u003cbr\u003eIn this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users, and how understanding your own epistemological bias will help you become a more persuasive UX researcher.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e\u003cbr\u003eProvides a dive-in-anywhere book that offers practical advice and topical examples.\u003cbr\u003e\u003cbr\u003eIncludes thought triggers, exercises, and scenarios to test your knowledge of UX research.\u003cbr\u003e\u003cbr\u003eFeatures workshop ideas to build a development teams UX maturity.\u003cbr\u003e\u003cbr\u003eDiscusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.\u003cbr\u003e\u003cbr\u003eWhether you're a seasoned UX researcher or just starting your journey, \u003cstrong\u003eThink Like a UX Researcher\u003c\/strong\u003e is a must-read for anyone who wants to create products that are user-centric and successful. Don't miss out on this opportunity to expand your thinking and improve your craft. Order your copy today!\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 530g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 230 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032478487\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"DavidTravis,Philip Hodgson","offers":[{"title":"Paperback \/ softback","offer_id":44402339152122,"sku":"9781032478487","price":50.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1690559653028_book.jpg?v=1690702355","url":"https:\/\/shulphink.com\/products\/think-like-a-ux-researcher-how-to-observe-users-influence-design-and-shape-business-strategy-9781032478487","provider":"Shulph Ink","version":"1.0","type":"link"}