{"product_id":"to-start-up-or-not-to-start-up-9781918215298","title":"To Start Up or Not to Start Up?: 21 Questions Every Founder Must Face to Build a Successful Startup","description":"In a world of viral pitch decks and success stories, starting a business can seem easier than it really is. With every headline promising overnight unicorns, it’s tempting to believe all you need is a great idea and passion. But anyone who’s been through it knows: building a sustainable business requires much more than enthusiasm – it demands clarity, readiness, and strategic self-awareness. This vital book helps you slow down before you speed up.   Written by a seasoned entrepreneur and executive who has worked with Fortune 500 companies, startups and leadership teams in more than 30 countries, this book distils two decades of experience into a practical and deeply reflective decision-making guide. At the heart of the book are 21 essential questions that every aspiring founder and entrepreneur must reflect on and answer honestly, organized in seven categories: mindset, opportunity, strategy, money, team, scaling, and context. They are the same questions asked in boardrooms, investor meetings, co-founder negotiations…and sleepless nights.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 17 September 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 224\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 138 mm; Width 217 mm; Thickness 21 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e LID Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781918215298\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pantelis Velentzas","offers":[{"title":"Paperback","offer_id":50481255874810,"sku":"9781918215298","price":10.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/fallback-book-cover_37e9b4e6-bc4b-4bee-abfe-cd55f0fc6df6.png?v=1790034808","url":"https:\/\/shulphink.com\/products\/to-start-up-or-not-to-start-up-9781918215298","provider":"Shulph Ink","version":"1.0","type":"link"}