{"product_id":"transformative-marketing-combining-new-age-technologies-and-human-insights-9783031596360","title":"Transformative Marketing: Combining New Age Technologies and Human Insights","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis book provides a guide to navigating the shift in customer behavior and harnessing cutting-edge technologies, offering insights into AI, machine learning, drones, and other game-changing technologies. It is essential reading for executives climbing the corporate ladder and MBA students hungry for insights on navigating the digital era's competitive landscape. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 379 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis book provides a comprehensive guide to understanding and adapting to the changing customer behavior in the digital age. It explores how businesses can harness cutting-edge technologies to create lightning-fast digital experiences and meet the demands of today's tech-savvy consumers. The authors reveal the secrets of integrating diverse data sources, principles of Marketing 5.0, and advanced techniques to gain profound insights into customer behavior. This book is a must-read for executives, MBA students, and anyone interested in staying ahead of the curve in the digital marketing landscape. It covers a wide range of topics, including AI, machine learning, drones, and other game-changing technologies, and provides practical advice on how to deploy them effectively. By understanding the latest trends and techniques, businesses can create a competitive advantage and drive growth in the digital era.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 620g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 232 x 155 x 26 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031596360\u003c\/p\u003e","brand":"V. Kumar,Philip Kotler","offers":[{"title":"Paperback \/ softback","offer_id":46430373904634,"sku":"9783031596360","price":27.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1720921206017_book.jpg?v=1721314364","url":"https:\/\/shulphink.com\/products\/transformative-marketing-combining-new-age-technologies-and-human-insights-9783031596360","provider":"Shulph Ink","version":"1.0","type":"link"}