{"product_id":"transmediagenre-rethinking-genre-in-a-multiplatform-culture-9783031155826","title":"Transmedia\/Genre: Rethinking Genre in a Multiplatform Culture","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book explores how industrial, technological, and participatory transformations of digital platforms and emerging technologies reshape the workings of genre in the age of media convergence, making a unique transmedial contribution to the study of genre. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 178 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 06 February 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis groundbreaking book reclaims the centrality of genre in the ever-evolving landscape of transmedia. Genres, as inherently transmedial entities, emerge from a rich tapestry of industrial, technological, and discursive phenomena, making them uniquely poised to navigate the complexities of the multiplatform era. However, until now, the intricate workings of genre in this dynamic context have received limited attention. This book sets out to rectify that, offering a groundbreaking contribution to the study of genre in the age of media convergence.\u003cbr\u003e\u003cbr\u003eThrough a meticulous interrogation of the industrial, technological, and participatory transformations of digital platforms and emerging technologies, the authors explore the profound ways in which these shifts reshape the very fabric of genre. They examine a wide range of phenomena, including iconic franchises like Star Wars, groundbreaking streaming platforms like Netflix, innovative catch-up services like ITV Hub, and cutting-edge creative technologies like virtual reality. By examining these diverse elements, the book provides a comprehensive understanding of multiplatform media and the emergent form and function of genre across contemporary culture.\u003cbr\u003e\u003cbr\u003eIn setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes the boundaries of understanding and offers a fresh perspective on the evolving dynamics of media and entertainment. It is a must-read for scholars, students, and enthusiasts alike, as it sheds light on the profound ways in which genre shapes our experiences and interactions with media in the digital age.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 298g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 153 x 233 x 14 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031155826\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2023\u003c\/p\u003e","brand":"Matthew Freeman,Anthony N. Smith","offers":[{"title":"Paperback \/ softback","offer_id":44102725468410,"sku":"9783031155826","price":59.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_b9e2d22a-b4c0-46a3-851a-1f3723160151.jpg?v=1677398847","url":"https:\/\/shulphink.com\/products\/transmediagenre-rethinking-genre-in-a-multiplatform-culture-9783031155826","provider":"Shulph Ink","version":"1.0","type":"link"}