{"product_id":"trust-and-brand-management-the-role-of-brand-heritage-9781032704814","title":"Trust and Brand Management: The Role of Brand Heritage","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 224 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTrust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 630g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032704814\u003c\/p\u003e","brand":"Hanna Gorska-Warsewicz","offers":[{"title":"Hardback","offer_id":47870364909818,"sku":"9781032704814","price":141.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761358632854_book.jpg?v=1761468027","url":"https:\/\/shulphink.com\/products\/trust-and-brand-management-the-role-of-brand-heritage-9781032704814","provider":"Shulph Ink","version":"1.0","type":"link"}