{"product_id":"understanding-korean-webtoon-culture-transmedia-storytelling-digital-platforms-and-genres-9780674291324","title":"Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eWebtoons, a form of digital comic that has gained popularity worldwide, particularly among youth, are the latest manifestation of the Korean Wave. They are distributed through smartphones and have transformed the Korean cultural market through transmedia storytelling and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture explores webtoons through the lens of emerging digital cultures, discussing relevant cultural perspectives and highlighting snack-culture and binge-reading as new forms of digital culture exploited by webtoon platforms. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 250 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 07 February 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Harvard University, Asia Center\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe Korean Wave of popular culture, which has gained widespread appeal across the world, particularly among young people, is exemplified by webtoons, a type of comic that is typically published digitally in chapter form. These captivating digital creations were initially distributed via the Internet, but they have now found their way into the hands of eager readers through smartphones, captivating audiences in Korea and around the globe.\u003cbr\u003e\u003cbr\u003eThe emergence of webtoons has brought about a significant transformation in the Korean cultural market, driven by the growth of transmedia storytelling and the convergence of cultural content and digital technologies. This innovative form of storytelling allows fans to enjoy their favorite stories across various media platforms, from films and television to digital games. The convenience and accessibility of webtoons have created a new era of media consumption, enabling fans to engage with their favorite characters and narratives anytime and anywhere.\u003cbr\u003e\u003cbr\u003eUnderstanding Korean Webtoon Culture delves into the world of webtoons by examining them through the lens of emerging digital cultures. The book combines two distinct yet interconnected approaches, political economy and cultural studies, to provide a comprehensive analysis of this cultural phenomenon. By exploring the dynamics between structural forces and textual engagement in global media flows, the book sheds light on the unique aspects of snack-culture and binge-reading as two new forms of digital culture that webtoon platforms have capitalized on to captivate the ever-shifting media consumption patterns of people worldwide.\u003cbr\u003e\u003cbr\u003eWebtoons have become a cultural force to be reckoned with, transcending national boundaries and captivating audiences around the world. With their innovative storytelling techniques, engaging characters, and diverse themes, webtoons have contributed to the global spread of Korean culture and have become a source of pride for Koreans everywhere. As the popularity of webtoons continues to grow, it is clear that they will continue to shape and influence the cultural landscape for years to come.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780674291324\u003c\/p\u003e","brand":"Dal Yong Jin","offers":[{"title":"Paperback \/ softback","offer_id":44098290254074,"sku":"9780674291324","price":16.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1677247095528_book.jpg?v=1677397928","url":"https:\/\/shulphink.com\/products\/understanding-korean-webtoon-culture-transmedia-storytelling-digital-platforms-and-genres-9780674291324","provider":"Shulph Ink","version":"1.0","type":"link"}