{"product_id":"understanding-media-production","title":"Understanding Media Production","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eUnderstanding Media Production is a book that analyzes media theory to help aspiring producers understand good practice in media production. It provides detailed contemporary examples, such as Pirates of The Caribbean, Game of Thrones, Love Island, and PewDiePies' play videos, and tracks the evolution of entertainment formats and the emergence of media businesses. It also explains the key production practices associated with each format and the development of production roles, and how media businesses have used new technologies and production innovations to reduce costs and increase profits. \u003c\/blockquote\u003e\u003cp\u003e\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 232 pages\u003cbr\u003e\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 20 May 2019\u003cbr\u003e\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\n                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eUnderstanding Media Production is a comprehensive guide that delves into the world of media production, offering aspiring producers a deep insight into the theoretical foundations and practical applications of this dynamic field. Through in-depth analysis of film, television, news, and online productions, the book demonstrates how media theory plays a crucial role in helping individuals grasp the essential principles and best practices of media production.\u003cbr\u003e\u003cbr\u003eThe author, Dr. Dwyer, employs detailed contemporary examples, including popular franchises such as Pirates of The Caribbean, Game of Thrones, Love Island, and PewDiePies' playthrough videos, to highlight the similarities and differences in the production strategies and styles employed across a wide range of media products. By tracing the evolution of these entertainment formats and the emergence of the media businesses that produce them, the book provides a comprehensive understanding of the industry's past, present, and future.\u003cbr\u003e\u003cbr\u003eChapters within the book delve into the key production practices associated with each format, encompassing single and multi-camera filming, news reporting, three-point lighting, and gameplay animation. These chapters not only explain the technical aspects of production but also explore the development of the production roles that are integral to creating these content forms, such as directors, producers, reporters, correspondents, and more. The book goes beyond mere technicalities and delves into the economic, sociopolitical, and cultural influences that shape media production. By comparing media production across different media industries, in the UK and the US, and illustrating the interconnectedness between these influences, Understanding Media Production fosters a constructive debate between media practitioners and theorists.\u003cbr\u003e\u003cbr\u003eThis debate revolves around key questions of creativity and innovation in production, challenging readers to think critically about the role of media in shaping society and culture. The book offers valuable insights into the creative processes, decision-making frameworks, and industry trends that shape media production, equipping aspiring producers with the tools they need to succeed in this competitive field.\u003cbr\u003e\u003cbr\u003eIn conclusion, Understanding Media Production is a must-read for anyone aspiring to pursue a career in media production. With its comprehensive coverage of theoretical foundations, practical applications, and industry trends, the book provides a comprehensive and insightful guide to the world of media production. Whether you are a student, professional, or simply interested in the media industry, this book will enhance your understanding and appreciation of the art and science of creating compelling content for a global audience.\u003c\/p\u003e\u003cp\u003e\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 366g\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 233 x 162 x 14 (mm)\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781138238145\n                            \n                          \u003c\/p\u003e","brand":"Paul Dwyer","offers":[{"title":"Paperback \/ softback","offer_id":44105111666938,"sku":"9781138238145","price":39.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/30af002e2dfb4b4438652e21e4a56abd.jpg?v=1625195281","url":"https:\/\/shulphink.com\/products\/understanding-media-production","provider":"Shulph Ink","version":"1.0","type":"link"}