{"product_id":"understanding-social-media-extensions-of-their-users-9781433186745","title":"Understanding Social Media: Extensions of Their Users","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence, from family life and social interactions to education and commerce. The authors make use of Marshall McLuhans media ecology approach to understand media, revealing the effects of social media on their users, how they are changing the nature of our social interactions, and how we have become extensions of our social media. They analyze the major social media apps, the Splinternet, and the social media scene in Russia, China, North Korea, Vietnam, and the Islamic world. The book also examines the social media counter-revolution waged by players who helped to create social media. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 212 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 19 July 2021\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Peter Lang Publishing Inc\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe purpose of this book is to delve into the intricate nature of social media and its profound impact on nearly every aspect of modern-day existence, spanning from family life and social interactions to education and commerce. Just as fish are oblivious to the water they navigate, and humans are unaware of the air they breathe, so too are users of social media unaware of the profound effects these media have on their lives. The authors employ Marshall McLuhan's media ecology approach to gain insights into the effects of social media on their users, exploring how they are reshaping the nature of our social interactions and how we, through our engagement with social media, have become extensions of these platforms, contrary to McLuhan's notion that media are extensions of humanity.\u003cbr\u003e\u003cbr\u003eThe authors meticulously analyze the major social media apps, including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter, and blogs, as well as examining the Splinternet and the social media landscape in Russia, China, North Korea, Vietnam, and the Islamic world. They explore the monopolistic tendencies of social media giants, the nuances of advertising and branding within these platforms, and the implications of social media in the context of cyber warfare. Furthermore, the book concludes with an insightful analysis of the social media counter-revolution, waged by individuals who played a significant role in the creation of social media.\u003cbr\u003e\u003cbr\u003eThrough their comprehensive exploration, the authors shed light on the multifaceted nature of social media and its far-reaching consequences, providing valuable insights for individuals, policymakers, and society as a whole. Understanding Social Media serves as a crucial resource for anyone seeking to navigate the complex terrain of this digital era.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 406g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 225 x 150 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781433186745\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: New ed\u003c\/p\u003e","brand":"Robert K. Logan,Mira Rawady","offers":[{"title":"Hardback","offer_id":44101131174138,"sku":"9781433186745","price":78.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1646174152236_book.jpg?v=1646921665","url":"https:\/\/shulphink.com\/products\/understanding-social-media-extensions-of-their-users-9781433186745","provider":"Shulph Ink","version":"1.0","type":"link"}