{"product_id":"understanding-the-marketing-exceptionality-of-prestige-perfumes-9781032570167","title":"Understanding the Marketing Exceptionality of Prestige Perfumes","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 208 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWomen have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 260g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032570167\u003c\/p\u003e","brand":"Nithda Horoszko,David Moskowitz,Howard Moskowitz","offers":[{"title":"Paperback \/ softback","offer_id":47869823484154,"sku":"9781032570167","price":23.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761333451759_book.jpg?v=1761461389","url":"https:\/\/shulphink.com\/products\/understanding-the-marketing-exceptionality-of-prestige-perfumes-9781032570167","provider":"Shulph Ink","version":"1.0","type":"link"}