{"product_id":"universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-9780760378045","title":"Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003ci\u003eUniversal Principles of UX\u003c\/i\u003e is a comprehensive, cross-disciplinary encyclopedia for user experience designers. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 224 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 09 March 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Rockport Publishers Inc.\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eMaster the art of user experience design through the comprehensive and interdisciplinary encyclopedia of 100 laws, guidelines, human biases, and general considerations. This rich and easy-to-navigate reference is packed with visually stunning illustrations and clear explanations of each concept, accompanied by practical visual examples showcasing the ideas in action. Organized into six broad categories, Universal Principles of UX covers a wide range of principles, including Design is not neutral, Make the choice easy, Some complexity cannot be reduced, Map the ecosystem, and Don't grade your own homework.\u003cbr\u003e\u003cbr\u003eUser Experience (UX) is a field renowned for its vastness, complexity, and continuous evolution. This book is not a chronological retelling of the history of UX design or a technical how-to guide that promises to turn you into a perfect UX designer overnight. Instead, it serves as a philosophical anthology of case studies, situations, problems, and contradictions encountered during over fifteen years of working on real-world client projects. It aims to teach you how to think, rather than simply providing you with a list of instructions to follow.\u003cbr\u003e\u003cbr\u003eEach principle is presented in a two-page format, with the left-hand page offering a concise definition, a comprehensive description of the principle, examples of its application, and guidelines for use. Sidenotes appear to the right of the text, providing elaborations and references. On the right-hand page, visual examples and related graphics are included to enhance a deeper understanding of the principle.\u003cbr\u003e\u003cbr\u003eAs a landmark reference, Universal Principles of UX is a must-have for designers, engineers, managers, and students who aspire to broaden and enhance their UX design expertise. It serves as a valuable resource for anyone seeking to understand the intricacies of UX and apply them effectively in their work. Whether you are a seasoned professional or just starting your journey in this field, this encyclopedia will provide you with the knowledge and tools you need to succeed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1032g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 221 x 262 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780760378045\u003c\/p\u003e","brand":"Irene Pereyra","offers":[{"title":"Hardback","offer_id":44138563633402,"sku":"9780760378045","price":20.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1680269558930_book.jpg?v=1680275028","url":"https:\/\/shulphink.com\/products\/universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-9780760378045","provider":"Shulph Ink","version":"1.0","type":"link"}