{"product_id":"unpacking-creativity-the-power-of-figurative-communication-in-advertising-9781108461863","title":"Unpacking Creativity: The Power of Figurative Communication in Advertising","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 321 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 10 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781108461863\u003c\/p\u003e","brand":"Paula P?rez Sobrino,JeannetteLittlemore,SamanthaFord","offers":[{"title":"Paperback \/ softback","offer_id":47266858762490,"sku":"9781108461863","price":24.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_c389d607-7adb-462d-9b4f-f62edb43766f.png?v=1745152881","url":"https:\/\/shulphink.com\/products\/unpacking-creativity-the-power-of-figurative-communication-in-advertising-9781108461863","provider":"Shulph Ink","version":"1.0","type":"link"}