{"product_id":"ux-writing-designing-usercentered-content-9781032227405","title":"UX Writing: Designing User-Centered Content","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook provides an integrated approach to UX writing, equipping students and practitioners with the essential principles and methods to succeed. It aims to produce usable and attractive content that boosts user engagement and business growth, combining writing-as-design and design-as-writing to achieve effective and desirable outcomes. It is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 248 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 October 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis comprehensive textbook offers an all-encompassing approach to user experience (UX) writing, equipping students and practitioners with the essential principles and methods to excel in this field. The primary objective of UX writing is to create usable and visually appealing content that enhances user engagement and drives business growth. This book teaches writers how to craft content that assists users in accomplishing their goals while also meeting the requirements of the business. It draws upon user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, as well as UX-related practices. By seamlessly merging writing-as-design and design-as-writing, the book presents a novel perspective for technical communication education, where UX design and writing are seamlessly integrated to achieve effective and desirable outcomes.\u003cbr\u003e\u003cbr\u003eThe textbook comprehensively outlines the key principles and theories of writing user-centered content design, making it an essential resource for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing. By delving into the intricacies of UX writing, this book provides a solid foundation for developing effective and persuasive content that resonates with users and contributes to the success of digital products and services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 504g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 178 x 255 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032227405\u003c\/p\u003e","brand":"Jason C.K.Tham,TharonHoward,GustavVerhulsdonck","offers":[{"title":"Paperback \/ softback","offer_id":44650851172602,"sku":"9781032227405","price":39.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_db087d11-c740-4628-b883-c2d33b67db05.jpg?v=1697661321","url":"https:\/\/shulphink.com\/products\/ux-writing-designing-usercentered-content-9781032227405","provider":"Shulph Ink","version":"1.0","type":"link"}