{"product_id":"valuing-customer-engagement-strategies-to-measure-and-maximize-profitability-9783031432989","title":"Valuing Customer Engagement: Strategies to Measure and Maximize Profitability","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 280 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 20 February 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031432989\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Second Edition 2024\u003c\/p\u003e","brand":"V. Kumar","offers":[{"title":"Paperback \/ softback","offer_id":47425302987002,"sku":"9783031432989","price":27.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750460377894_book_378ef4b8-4f42-4067-a3a7-2adb878a0676.jpg?v=1750518462","url":"https:\/\/shulphink.com\/products\/valuing-customer-engagement-strategies-to-measure-and-maximize-profitability-9783031432989","provider":"Shulph Ink","version":"1.0","type":"link"}