{"product_id":"virtual-aesthetics-in-architecture-designing-in-mixed-realities","title":"Virtual Aesthetics in Architecture: Designing in Mixed Realities","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eVirtual Aesthetics in Architecture: Designing in Mixed Realities explores the aesthetic potential of virtual reality technologies in architectural design and presents a curated selection of projects and texts by leading international architects and designers. The book provides a comprehensive overview of the current use of virtual reality technologies and highlights the benefits of incorporating them into the design process. \u003c\/blockquote\u003e\u003cp\u003e\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 244 pages\u003cbr\u003e\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 August 2021\u003cbr\u003e\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\n                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eVirtual Aesthetics in Architecture: Designing in Mixed Realities is a captivating exploration of the innovative use of virtual reality technologies in architectural design. This curated collection of projects and insightful texts, contributed by renowned international architects and designers, delves into the realm of designing in mixed realities. It sparks engaging discussions and thought-provoking debates on the potential of virtual reality as an expressive medium in architectural design. While virtual reality may not be a novel concept, its rapid evolution has opened up a vast realm of aesthetic possibilities. The book offers a comprehensive overview of the current applications of virtual reality technologies in the architectural design process.\u003cbr\u003e\u003cbr\u003eContributions are organized into six insightful parts, accompanied by over 150 visually stunning illustrations. The projects showcased are categorized into five compelling themes:\u003cbr\u003e\u003cbr\u003eIntroduction to Mixed Realities: This section provides an introductory framework for understanding the concept of mixed realities and their transformative impact on architectural design.\u003cbr\u003e\u003cbr\u003eSpace and Form: This theme explores how virtual reality can be used to manipulate and redefine spatial dimensions, creating unique and immersive architectural experiences.\u003cbr\u003e\u003cbr\u003eContext and Ambiguity: Virtual reality enables architects to explore and interpret complex contextual factors, creating designs that respond to the surrounding environment and engage with the audience on multiple levels.\u003cbr\u003e\u003cbr\u003eMateriality and Movement: This theme explores the interplay between virtual reality and materiality, investigating how digital technologies can enhance the sensory experience of architecture and create dynamic, kinetic designs.\u003cbr\u003e\u003cbr\u003eBody and Social: Virtual reality offers the potential to redefine the relationship between architecture and the human body, creating spaces that enhance human experiences and promote social interaction.\u003cbr\u003e\u003cbr\u003eEach theme is further enriched with richly illustrated essays by leading academics and practitioners, including renowned firms such as Zaha Hadid Architects and MVRDV. These essays provide in-depth insights into their design processes, highlighting the use of data-driven methodologies to harness the aesthetic potential of virtual reality.\u003cbr\u003e\u003cbr\u003eVirtual Aesthetics in Architecture goes beyond the mere application of technology and delves into how architecture can leverage its aesthetic potential throughout the design process. This book serves as a valuable resource for practitioners, academics, and students interested in the forefront of digital design. By exploring the boundaries of what is possible in architectural design, Virtual Aesthetics in Architecture inspires and empowers designers to push the limits of creativity and innovation.\u003c\/p\u003e\u003cp\u003e\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 604g\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 178 x 253 x 24 (mm)\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032023731\n                            \n                          \u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44103790952698,"sku":"9781032023731","price":38.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/aced40261497f800ddf8efeb296d58e6.jpg?v=1634696436","url":"https:\/\/shulphink.com\/products\/virtual-aesthetics-in-architecture-designing-in-mixed-realities","provider":"Shulph Ink","version":"1.0","type":"link"}