{"product_id":"wanghong-as-social-media-entertainment-in-china-9783030653781","title":"Wanghong as Social Media Entertainment in China","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eCreators, social media entrepreneurs, influencers, and micro-celebrities known as wanghong are cultivating online communities for cultural and commercial value on Chinese social media platforms. The book explores the development of wanghong policies, platforms, labor and management, content and culture, and the threat of competition from global wanghong, driven by advancing platform nationalism. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 197 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 February 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eCreators, social media entrepreneurs, and influencers come together under the term \"wanghong\" in the vibrant world of Chinese social media. These individuals, often referred to as KOLs (key opinion leaders), zhubo (showroom hosts), and influencers, have emerged as powerful figures in the digital realm. Wanghong represents not only these individuals but also a burgeoning media ecology where they harness the power of platforms like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo to cultivate online communities with cultural and commercial value.\u003cbr\u003e\u003cbr\u003eThis dynamic ecosystem is intricately linked to the broader concepts of cultural, creative, and social industries. The book delves into the evolution of wanghong policies, platforms, labor and management, content, and culture, comparing and contrasting them with their non-Chinese counterparts in the realm of social media entertainment. It explores how wanghong has adapted to the unique dynamics of the Chinese market, leveraging the country's vast social media landscape to reach and engage audiences on a profound level.\u003cbr\u003e\u003cbr\u003eHowever, the rise of wanghong has also sparked concerns about competition and platform nationalism. The backlash against TikTok, for instance, highlights the growing tension between local and global wanghong. As these platforms continue to expand their reach and influence, questions arise about the balance between preserving cultural identity and embracing the global marketplace.\u003cbr\u003e\u003cbr\u003eThe book serves as a valuable resource for scholars, researchers, and industry professionals seeking to understand the complex dynamics of wanghong and its impact on the cultural, creative, and social industries. It offers insights into the strategies employed by wanghong, the challenges they face, and the opportunities they create. By examining the intersection of technology, culture, and commerce, the book sheds light on the evolving landscape of social media and its potential to shape the future of entertainment and communication.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 280g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030653781\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2021\u003c\/p\u003e","brand":"David Craig,Jian Lin,Stuart Cunningham","offers":[{"title":"Paperback \/ softback","offer_id":44103431127290,"sku":"9783030653781","price":46.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_3a7929af-d2bc-4599-8f04-1992ea80335f.jpg?v=1667986783","url":"https:\/\/shulphink.com\/products\/wanghong-as-social-media-entertainment-in-china-9783030653781","provider":"Shulph Ink","version":"1.0","type":"link"}