{"product_id":"who-makes-the-franchise-essays-on-fandom-and-wilderness-texts-in-popular-media-9781476684154","title":"Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eFans and billion-dollar franchises have become powerful agents in popular culture, creating fan-driven narratives as wilderness texts. This book examines how fans intervene in the production of mass media, analyzing the negotiations between fan desires for novelty and familiarity. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 277 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 November 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: McFarland \u0026amp; Co  Inc\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eFans and the billion-dollar franchises in which they participate have emerged as formidable forces within popular culture, wielding significant influence. These franchises have provided platforms for fans to expand their horizons and exert their impact on the narratives they convey. In this captivating book, scholars delve into the realm of fan-driven narratives, recognizing them as wilderness texts. Fans utilize their platforms to create for themselves, while also engaging in meaningful communication with the franchises, thereby fostering innovation.\u003cbr\u003e\u003cbr\u003eThe essays compiled in this collection explore the intricate ways in which fans intervene in the creation of mass media. Scholars examine the delicate balance that franchises must strike between catering to fan desires for novelty and familiarity, a crucial factor in achieving both critical acclaim and commercial success. By employing diverse theoretical frameworks to analyze fan responses to various franchises, including Star Wars, Marvel, Godzilla, Firefly, The Terminator, Star Trek, DC, and The Muppets, these essays offer valuable insights into the ever-evolving dynamics between fandom and transmedia storytelling.\u003cbr\u003e\u003cbr\u003eThrough their passionate engagement and creative contributions, fans have become active participants in shaping the narratives that captivate audiences worldwide. The power of fandom lies in its ability to inspire, challenge, and redefine the boundaries of popular culture, leaving an indelible mark on the entertainment industry. This book serves as a testament to the profound impact that fans and their beloved franchises have on shaping the world we inhabit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 156g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 152 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781476684154\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44498698141946,"sku":"9781476684154","price":63.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1692357071411_book.jpg?v=1692520492","url":"https:\/\/shulphink.com\/products\/who-makes-the-franchise-essays-on-fandom-and-wilderness-texts-in-popular-media-9781476684154","provider":"Shulph Ink","version":"1.0","type":"link"}