{"product_id":"why-start-ups-fail-9781399430227","title":"Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success","description":"\u003cp\u003e\u003cb\u003eA shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin – who has been at both sides of the investment table – guides you through the six major reasons why start-ups fail, and how to avoid them.\u003cbr\u003e\u003cbr\u003e Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you’re a founder or an investor, if you’re going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie’s common-sense approach offers the experience of a venture capitalist who has been there and done that.\u003cbr\u003e\u003cbr\u003e Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, \u003ci\u003eWhy Start-Ups Fail\u003c\/i\u003e spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 5 March 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage count:\u003c\/strong\u003e 240\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Height 242 mm; Width 166 mm; Thickness 24 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury Publishing PLC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781399430227\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bernie Bulkin","offers":[{"title":"Hardback","offer_id":50207446008058,"sku":"9781399430227","price":19.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/9781399430227.jpg?v=1788226692","url":"https:\/\/shulphink.com\/products\/why-start-ups-fail-9781399430227","provider":"Shulph Ink","version":"1.0","type":"link"}