{"product_id":"wine-wars-ii-the-global-battle-for-the-soul-of-wine-9781538163832","title":"Wine Wars II: The Global Battle for the Soul of Wine","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eMike Veseth's \"Wine Wars II\" explores the complex and interconnected wine world, where Old World and New World wines and producers compete head-to-head. It explores the battle for the future of wine, with power, taste, and the soul of wine at stake. The book begins by exploring wine globalization, where readers follow \"Missionaries, Migrants, and Market Reforms\" to New Zealand and learn how to unlock the secrets of their local retail \"Wine Wall\" by mastering the \"DaVino Code.\" It also explores the resistance of terroirists, who are fighting to preserve the soul of wine. The book ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 236 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 September 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Rowman \u0026amp; Littlefield\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHere’s the inside scoop on the wine world.\u003c\/b\u003e\u003cbr\u003eGlobalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the \u003ci\u003eterroirists\u003c\/i\u003e who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWine Wars II \u003c\/i\u003ebegins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.”\u003cbr\u003e\u003cbr\u003eWho stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of \u003ci\u003eWine Wars II \u003c\/i\u003eends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. \u003cbr\u003e\u003cbr\u003eCan the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read \u003ci\u003eWine Wars II \u003c\/i\u003eto find out!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 370g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 229 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781538163832\u003c\/p\u003e","brand":"Mike Veseth","offers":[{"title":"Paperback \/ softback","offer_id":44102202556666,"sku":"9781538163832","price":11.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1662123970187_book.jpg?v=1662215150","url":"https:\/\/shulphink.com\/products\/wine-wars-ii-the-global-battle-for-the-soul-of-wine-9781538163832","provider":"Shulph Ink","version":"1.0","type":"link"}