{"product_id":"winning-the-global-tv-news-game-9781032607757","title":"Winning the Global TV News Game","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe Global TV News Game (1995) explores the 1990s TV news revolution, focusing on industry players, hardware, and regional markets. It features insights from leading news media professionals. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 340 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 December 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Global TV News Game (1995) delves into the sweeping transformation of global TV news during the 1990s, exploring the intricate interplay between the industry and the viewers. This comprehensive examination takes a marketing perspective, focusing on regional markets worldwide and examining the key players and technological advancements that shaped the landscape. A wealth of insights is provided by renowned news media professionals, who offer their perspectives on the latest thinking and emerging trends in their field.\u003cbr\u003e\u003cbr\u003eThe book sheds light on the evolution of live TV news as a business model, emphasizing the strategies employed by industry players to capture and retain audience attention. It examines the impact of globalization on news production and distribution, highlighting the challenges and opportunities that arise from operating in a diverse and interconnected world.\u003cbr\u003e\u003cbr\u003eFurthermore, The Global TV News Game delves into the changing dynamics of news consumption, examining how viewers access and consume news in the digital age. It explores the rise of 24-hour news channels, the proliferation of online news platforms, and the impact of social media on news dissemination and audience engagement.\u003cbr\u003e\u003cbr\u003eThe book also offers valuable insights into the ethical considerations and challenges faced by TV news organizations in the pursuit of accuracy and impartiality. It examines the role of journalists, editors, and producers in shaping the narrative and the responsibilities they hold in ensuring the dissemination of reliable and unbiased information.\u003cbr\u003e\u003cbr\u003eIn conclusion, The Global TV News Game provides a comprehensive and insightful examination of the global TV news revolution of the 1990s. It offers valuable insights into the industry's strategies, technological advancements, and the changing dynamics of news consumption. Through the perspectives of leading news media professionals, the book sheds light on the ethical considerations and challenges faced by TV news organizations in their pursuit of truth and impartiality. This book is a must-read for anyone interested in understanding the complex world of TV news and its impact on society.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 800g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032607757\u003c\/p\u003e","brand":"Johnston Carla Brooks","offers":[{"title":"Hardback","offer_id":44945516003578,"sku":"9781032607757","price":139.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_5fe01838-7782-4594-a171-71f8b42f856d.jpg?v=1704017648","url":"https:\/\/shulphink.com\/products\/winning-the-global-tv-news-game-9781032607757","provider":"Shulph Ink","version":"1.0","type":"link"}