{"product_id":"winning-through-platforms-how-to-succeed-when-every-competitor-has-one-9781804553015","title":"Winning Through Platforms: How to Succeed When Every Competitor Has One","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eWinning Through Platforms is a Best Business Book Awards winner for 2024 that explains how to succeed when your markets get platform-crowded. It provides 24 proven platform strategies and is based on a decade of platform competition. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 356 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 10 December 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Emerald Publishing Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eDigital platforms are no longer just for the tech elite, but are spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence. This has led to the valuable customer use journey that was formerly dark. How will you succeed when your markets get platform-crowded?\u003cbr\u003e\u003cbr\u003eThree senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.\u003cbr\u003e\u003cbr\u003eWinning Through Platforms decodes growth moves from a decade of platform competition and communicates them through a platform playbook. It is a treasure trove of 24 proven platform strategies, such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.\u003cbr\u003e\u003cbr\u003eThis game-changing playbook will teach you how to:\u003cbr\u003e\u003cbr\u003eRevitalize your business through strategic use of platforms.\u003cbr\u003e\u003cbr\u003eDesign platforms that are compelling to customers and hard for competitors to match.\u003cbr\u003e\u003cbr\u003eAccelerate in-market growth through brand-and-demand excellence that spans your customers' entire platform journey.\u003cbr\u003e\u003cbr\u003eInnovate in high-impact benefit areas to differentiate your platform.\u003cbr\u003e\u003cbr\u003eElevate your customers' personal platform experience.\u003cbr\u003e\u003cbr\u003eTransform your enterprise and operations to drive superior performance.\u003cbr\u003e\u003cbr\u003eEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book is a must-read.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 480g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 138 x 218 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781804553015\u003c\/p\u003e","brand":"TedMoser,CharlotteBloom,OmarAkhtar","offers":[{"title":"Paperback \/ softback","offer_id":44899584377082,"sku":"9781804553015","price":15.16,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1702664340944_book.jpg?v=1702815908","url":"https:\/\/shulphink.com\/products\/winning-through-platforms-how-to-succeed-when-every-competitor-has-one-9781804553015","provider":"Shulph Ink","version":"1.0","type":"link"}