{"product_id":"word-of-mouth-and-social-media-9781032929033","title":"Word of Mouth and Social Media","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 176 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 14 October 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media.   This book was originally published as a special issue of the Journal of Marketing Communications.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032929033\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47870343381242,"sku":"9781032929033","price":39.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761359277619_book.jpg?v=1761467691","url":"https:\/\/shulphink.com\/products\/word-of-mouth-and-social-media-9781032929033","provider":"Shulph Ink","version":"1.0","type":"link"}