{"product_id":"writing-for-busy-readers-communicate-more-effectively-in-the-real-world-9781914484452","title":"Writing for Busy Readers: communicate more effectively in the real world","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eIn the modern, hyper-interactive world, writing effectively has become increasingly challenging. Todd Rogers and Jessica Lasky-Fink, behavioral scientists, offer practical writing advice based on cognitive facts about how busy people read and six research-backed principles for effective writing. Their handbook provides examples, a checklist, and other tools to help individuals become more effective communicators in this era. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 January 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Scribe Publications\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eWe all received thorough writing instruction in school, but how do we write effectively in today's hyper-interactive world? \u003cbr\u003e\u003cbr\u003eThe internet was not invented when The Elements of Style and On Writing Well were published in 1959 and 1976. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. \u003cbr\u003e\u003cbr\u003eTodd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: \u003cbr\u003e\u003cbr\u003eUse fewer words. Lower the reading level. Use formatting judiciously. Make the purpose clear for skimmers. Emphasize value for readers. Make responding as easy as possible. \u003cbr\u003e\u003cbr\u003eIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 153 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781914484452\u003c\/p\u003e","brand":"Todd Rogers,Jessica Lasky-Fink","offers":[{"title":"Paperback \/ softback","offer_id":45290353295610,"sku":"9781914484452","price":12.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1705083380158_book.jpg?v=1705299367","url":"https:\/\/shulphink.com\/products\/writing-for-busy-readers-communicate-more-effectively-in-the-real-world-9781914484452","provider":"Shulph Ink","version":"1.0","type":"link"}