{"product_id":"writing-for-the-readers-brain-a-sciencebased-guide-9781009221849","title":"Writing for the Reader's Brain: A Science-Based Guide","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 300 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePresenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing – clarity, continuity, coherence, concision, and cadence – enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 432g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 229 x 22 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781009221849\u003c\/p\u003e","brand":"Yellowlees Douglas","offers":[{"title":"Paperback \/ softback","offer_id":47389455810810,"sku":"9781009221849","price":21.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_ff785d75-5575-411a-b4bf-6377e5c6f543.png?v=1749276187","url":"https:\/\/shulphink.com\/products\/writing-for-the-readers-brain-a-sciencebased-guide-9781009221849","provider":"Shulph Ink","version":"1.0","type":"link"}