20th Century Alcohol & Tobacco Ads. 40th Ed.

In the 20th century, advertisements for alcohol and tobacco spanned from elegant to offbeat, with brand images woven into American popular culture. Advertisers used clever and subliminal approaches, and doctors contributed to propaganda, hailing liquor as an elixir capable of bringing social success. This exploration of a vibrant and sometimes controversial chapter of advertising history is sure to thrill.

Format: Hardback
Length: 464 pages
Publication date: 01 October 2022
Publisher: Taschen GmbH

Marketers capitalized on the allure of drinking and smoking by creating a visually captivating realm of advertisements. This comprehensive collection delves into the diverse representations of these commodities, ranging from the sophisticated to the unconventional. Throughout the 20th century, manufacturers employed various strategies to encourage customers to imbibe and inhale, employing evocative imagery that permeated American popular culture. Brand logos became synonymous with the era's alcohol and tobacco trends, rendering iconic figures such as the Marlboro Man and Spuds MacKenzie instantly recognizable. Other advertisers employed subtle and subliminal tactics, exemplified by the wildly successful Absolut campaign. Even medical professionals contributed to the promotion of smoking, asserting that it could alleviate nerves and soothe the throat, while praising liquor as a social elixir. Whether one indulges in these visual pleasures or revels in the forbidden allure, this exploration of a vibrant and sometimes controversial chapter in advertising history promises to captivate and intrigue.

Weight: 124g
Dimension: 217 x 156 (mm)
ISBN-13: 9783836593717
Edition number: Multilingual ed