70 Ads to Save the World: An Illustrated Memoir of Social Change

Jerry Mander, a visionary in advertising, has written 70 Ads to Save the World, an illustrated memoir of his groundbreaking work. It chronicles his evolution from corporate advertising to non-profit and political advertising, and includes origin stories of memorable anti-establishment campaigns from the second half of the 20th century. Manders' ads and campaigns for environmental and social justice issues remain relevant today, and he offers advice for fellow low-budget, high-impact do-gooders.

Format: Paperback / softback
Length: 136 pages
Publication date: 10 November 2022
Publisher: Synergetic Press Inc.,U.S.

"70 Ads to Save the World: An Illustrated Memoir of Social Change" is a captivating and in-depth exploration of the pioneering endeavors of advertising visionary Jerry Mander. The book meticulously chronicles Mander's transition from his work in corporate advertising to his impactful contributions in non-profit and political advertising. It takes readers on a journey through the origins of some of the most memorable anti-establishment campaigns from the second half of the 20th century.

Many of Mander's advertisements and campaigns, particularly those advocating for environmental and social justice, have not only left a lasting impression in the past but continue to hold relevance in today's world. As Mander elucidates in this book, he crafted several advertisements in the 1980s, specifically targeting abortion and reproductive rights for Planned Parenthood. Additionally, his team at Public Media Center took a bold stance in support of gun control by targeting the National Rifle Association. In 1966, Mander penned an ad that humorously called out the absurdity of a newly announced Pentagon initiative to drop toys over Vietnam, which led to a visit from the FBI.

Mander's innovative strategies, especially during the pre-internet era, included bold calls to action. For instance, in his work for the Sierra Club, he played a key role in producing print ads that featured letters to legislators that readers could clip out and mail, a tactic more commonly associated with retail coupons at the time.

Throughout "70 Ads to Save the World," Mander provides insightful explanations about the genesis of these campaigns and shares valuable advice for aspiring low-budget, high-impact do-gooders. A personal account of his own work serves as a primer on innovative thinking, while also shedding light on his inspiring journey of aligning his personal vision with collective impact.

Weight: 540g
Dimension: 230 x 304 x 16 (mm)
ISBN-13: 9780907791812