Sayed Mohammad Amir
A Career in Radio: Understanding the Key Building Blocks
A Career in Radio: Understanding the Key Building Blocks
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This book provides an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It covers various aspects of the radio industry, including commercial radio, understanding radio listeners, programming, sales, and presentation. It also discusses the changes brought by technology, such as digital radio and satellite radio, and their advancements in audio quality and programming options. It is an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, as well as existing radio professionals.
Format: Paperback / softback
Length: 360 pages
Publication date: 20 February 2024
Publisher: Taylor & Francis Ltd
Radio has emerged as a powerful medium of mass communication in modern society, revolutionizing the way we interact and share information. This comprehensive book provides a comprehensive overview of the development, significance, and impact of radio as a medium of mass communication. It delves into the various wings and functionaries of the radio industry, offering a thorough understanding of its operations.
Furthermore, the book explores the realm of commercial radio, shedding light on the strategies employed to captivate radio listeners and drive revenue. It covers essential topics such as understanding the pulse of radio listeners, crafting effective radio programming, delivering persuasive sales pitches, and producing captivating commercials. The author also offers invaluable advice on presenting shows, appearing for interviews, and public speaking, equipping readers with the skills necessary to excel in the radio industry.
In addition to its coverage of traditional radio broadcasts, the book also delves into the technological advancements that have transformed the radio landscape. It discusses digital radio, highlighting its advancements in audio quality and the diverse range of programming options available. It also explores satellite radio, subscription-based services, and exclusive access to specialized programming, expanding the horizons of radio enthusiasts.
Written by an author with over 17 years of experience as a radio jockey and program manager, this book is a valuable resource for undergraduate and postgraduate students of journalism and mass communication. It serves as an ideal textbook for courses on radio, audio, podcasting, media production, and digital media. Moreover, existing radio professionals will find this book to be an invaluable companion, providing a wealth of knowledge and insights for their professional development.
In conclusion, this book offers a comprehensive and insightful exploration of the world of radio, providing readers with a deep understanding of its past, present, and future. Whether you are a student, professional, or simply a radio enthusiast, this book is a must-read for anyone seeking to thrive in the dynamic and ever-evolving field of mass communication.
Weight: 640g
Dimension: 155 x 235 x 26 (mm)
ISBN-13: 9781032573236
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