A Fashion Retailer's Guide to Thriving in Turbulent Times

This book provides practical solutions for fashion retailers, covering the full spectrum of brands from mass market to luxury. It is co-authored by a consultant with 30 years of experience in fashion and interior design, and a postdoctoral researcher at the Sorbonne.

Format: Paperback / softback
Length: 94 pages
Publication date: 01 December 2022
Publisher: Taylor & Francis Ltd

Fashion retail has been facing numerous challenges in recent years, from declining sales to changing consumer preferences. In response, many retailers have turned to branding as a way to differentiate themselves from their competitors and attract more customers. However, traditional branding theory may not be enough to help these retailers succeed in the modern market.

That's where "Fashion Branding: Beyond Theory to Real-World Solutions" comes in. This comprehensive book goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers. It covers the full spectrum of fashion brands, from mass market to luxury, and is co-authored by a consultant with 30 years of experience in fashion and interior design, as well as a postdoctoral researcher at the renowned Sorbonne.

One of the key strengths of "Fashion Branding: Beyond Theory to Real-World Solutions" is its practical approach. The book is filled with case studies and examples of successful fashion brands that have implemented effective branding strategies. These examples provide readers with a clear understanding of how branding can be used to create a unique brand identity, build customer loyalty, and increase sales.

Another important aspect of the book is its focus on the consumer experience. The authors recognize that fashion retailers need to create a seamless and enjoyable shopping experience for their customers in order to succeed. They provide insights into how retailers can use branding to create a memorable and engaging shopping experience, from the design of their stores to the way they communicate with their customers.

In addition to its practical approach, "Fashion Branding: Beyond Theory to Real-World Solutions" is also well-researched and well-written. The authors have conducted extensive research on the latest trends in fashion branding and have included a wealth of information and insights in the book. This makes it an invaluable resource for fashion professionals and students alike.

Overall, "Fashion Branding: Beyond Theory to Real-World Solutions" is a must-read for anyone who is interested in fashion retail or branding. It provides valuable insights and practical solutions for retailers looking to succeed in the modern market. Whether you are a fashion professional, a student, or simply someone who loves fashion, this book is sure to inspire and educate you.

Fashion Branding: Beyond Theory to Real-World Solutions is a comprehensive book that delves into the world of fashion branding and provides practical solutions for beleaguered fashion retailers. Authored by a consultant with 30 years of experience in fashion and interior design, as well as a postdoctoral researcher at the renowned Sorbonne, the book covers the full spectrum of fashion brands, from mass market to luxury.

One of the key strengths of the book is its practical approach. It is filled with case studies and examples of successful fashion brands that have implemented effective branding strategies. These examples provide readers with a clear understanding of how branding can be used to create a unique brand identity, build customer loyalty, and increase sales.

Another important aspect of the book is its focus on the consumer experience. The authors recognize that fashion retailers need to create a seamless and enjoyable shopping experience for their customers in order to succeed. They provide insights into how retailers can use branding to create a memorable and engaging shopping experience, from the design of their stores to the way way they communicate with their customers.

In addition to its practical approach, the book is well-researched and well-written. The authors have conducted extensive research on the latest trends in fashion branding and have included a wealth of information and insights in the book. This makes it an invaluable resource for fashion professionals and students alike.

Overall, "Fashion Branding: Beyond Theory to Real-World Solutions" is a must-read for anyone who is interested in fashion retail or branding. It provides valuable insights and practical solutions for retailers looking to succeed in the modern market. Whether you are a fashion professional, a student, or simply someone who loves fashion, this book is sure to inspire and educate you.

Weight: 198g
Dimension: 151 x 228 x 12 (mm)
ISBN-13: 9781032002255