A History of Advertising: The First 300,000 Years

Advertising has always been a powerful social force, shaping our beliefs, purchases, and elections. This book explores its history, identifying firsts such as the first full-page color magazine advertisement and the first point-of-purchase advertisement. It is a valuable resource for students, scholars, and enthusiasts, providing a comprehensive overview of the field.

Format: Hardback
Publication date: 01 March 2022
Publisher: Rowman & Littlefield

Advertising has wielded an unparalleled influence on society, shaping our purchasing decisions, beliefs, and political choices. While we have a thorough understanding of the histories of other significant social forces, individuals in the advertising industry often lack a deep grasp of their field's historical background. This comprehensive book delves into the rich history of advertising, presenting it in a diverse range of specific topics. From advertising aimed at children to political advertising, the use of people's names as advertisements, the emergence of 3D advertising, programmatic buying, and numerous other groundbreaking developments, the book offers a concise summary of how each emerged and its pivotal role in the field. Throughout its exploration, numerous groundbreaking "firsts" are identified, such as the first full-page color magazine advertisement and the first point-of-purchase advertisement. Moreover, the book extends its reach back in time to uncover the earliest advertisements and the diverse techniques employed by our ancestors to promote their products and ideas. Serving as both a textbook and a valuable reference source, this book appeals to students, scholars, and enthusiasts alike, providing a portable museum of advertising history that can be enjoyed at all levels.

ISBN-13: 9781538141212