Jef I, Michigan State Richards
A History of Advertising: The First 300,000 Years
A History of Advertising: The First 300,000 Years
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Advertising has a significant impact on our society, but many people have a limited understanding of its history. This book provides a comprehensive overview of advertising's development, covering various topics and identifying firsts. It serves as a textbook, reference, and museum for students, scholars, and enthusiasts.
Format: Paperback / softback
Length: 464 pages
Publication date: 25 July 2024
Publisher: Rowman & Littlefield
Advertising has always been a powerful social force that has shaped our beliefs, values, and purchasing decisions. However, many people working in the advertising industry may not have a comprehensive understanding of its history and development. This book aims to provide a comprehensive overview of advertising's history, covering various topics such as advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and more. By exploring these topics, the book identifies numerous firsts, such as the first full-page color magazine advertisement and the first point-of-purchase advertisement. It also delves into the history of advertising, tracing its roots back to ancient times and exploring the various techniques used by our ancestors to promote their products and ideas. The book is designed to be both a textbook and a reference, making it suitable for students, scholars, and armchair enthusiasts alike. It provides a wealth of information and insights into the world of advertising, helping readers to better understand its impact on society and its role in shaping our cultural and economic landscape.
Weight: 785g
Dimension: 251 x 177 x 29 (mm)
ISBN-13: 9781538199565
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