A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

The book "A Marketer's Guide to Digital Advertising" provides insights and strategies for navigating the complex issues in the digital advertising industry, covering metrics, measurement, and technology. It offers practical advice on minimizing waste and improving outcomes for brands and their business partners, highlighting the gap between in-house marketing teams, agency professionals, and tech partners.

Format: Hardback
Length: 216 pages
Publication date: 03 May 2023
Publisher: Kogan Page Ltd

The digital advertising industry is complex, with contradictory rules surrounding data privacy, measurement constraints, changes to supply chains, and other complexities that often make it difficult to approach. As a result, individual marketers and their teams need to navigate this complex landscape to succeed.

A Marketer's Guide to Digital Advertising provides valuable insights and strategies for navigating the complexities of digital advertising. The book is written by digital advertising consultants Shailin Dhar and Scott Thomson, who outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy.

The book walks readers through the common missteps made within digital advertising and provides useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. It offers ways to minimize waste and improve outcomes for brands and their business partners.

One of the key themes of the book is the gap between in-house marketing teams, agency professionals, and tech partners in the global ad industry. The book helps readers make sense of the way money flows through the industry and provides valuable insights into how to collaborate effectively with these different stakeholders.

In addition to providing practical advice, A Marketer's Guide to Digital Advertising also offers a broader perspective on the industry. The book explores the latest trends and technologies in digital advertising, such as programmatic advertising, data-driven marketing, and artificial intelligence. It also provides an overview of the regulatory environment and the challenges that marketers face in complying

In conclusion, A Marketer's Guide to Digital Advertising is a valuable resource for individual marketers and their teams looking to navigate the complex issues of the digital advertising industry. The book provides valuable insights and strategies for navigating the complexities of digital advertising, collaborating effectively with different stakeholders, and staying up-to-date with the latest trends and technologies. By reading this book, marketers can gain a deeper understanding of the industry and develop effective strategies to succeed in the digital landscape.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398609693